In the age of AI, location is not just context — it’s a competitive advantage. From smart cities in the Gulf to global aviation routes, from energy grids to disaster response, spatial data is shaping the next wave of digital transformation. This talk will show how enterprises can leverage geospatial analytics, digital twins, and AI on platforms like Snowflake to uncover new patterns, optimize operations, and reimagine customer experiences. Because if you don’t analyze the “where,” you’ll never understand the “why.”